Australia and New Zealand are not immune to the online shopping opportunities centered in the U. Apple expanded its own offerings to Australia in under the Black Friday promotion, suggesting that Black Friday may have a bigger future as an overseas holiday than the Thanksgiving holiday, which is traditionally limited to North America. Online shopping makes up a substantial portion of Black Friday shopping. Deliver promotional messages early and often.
When it comes to holiday email marketing and paid advertising, we recommend launching initial campaigns roughly 3 weeks prior to Black Friday and Cyber Monday. This approach helps your brand gain momentum as it approaches the holidays and can re-acquaint your audiences with your products.
What will be some of the hot deals on discounted products this year? They also anticipate the first real discounts on the Nintendo Switch, as well as deals in virtual reality gaming systems. Some of the deepest discounts could include tables and e-readers. And as for the top toys? Be aggressive, and be clear.
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People want to buy and they want to be decisive. With all the online shopping for Black Friday deals, one thing is almost guaranteed: your site will experience a spike in traffic. Unfortunately, that spike can quickly lead to poor site performance — even for some of the biggest retailers in the country.
According to Catchpoint, some of the leading causes of website slowdowns include:. Here are a few tips to ensure your site is ready for increased traffic on Black Friday.
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According to eMarketer, many customers begin their holiday shopping or researching as early as October. Mobile functionality is increasingly important all year round, not just for the holiday season.
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You should also prepare for an increase in customer service requests, and have several ways — clearly identified on your ecommerce site — for shoppers to reach you for customer support. BigCommerce has introduced Akamai to help optimize images across your site and keep it fast. You can test the server load capacity of your store with tools like LoadImpact. The one thing everyone overlooks is the readiness of their people and systems to cope with holiday volumes.
Capture their excitement by promoting deals and giveaways in the month leading up to Thanksgiving. Plan and build assets for campaigns in advance so they are ready to go prior to the holidays. Use the purchase intent of customers to drive LTV with customers currently in the sales funnel.
No, Kohl's isn't offering a 50 percent off coupon to Facebook users who like and share a status.
With the right retargeting strategies, you can follow up with people who never checked out online. If you use BigCommerce, there are even specific apps you can employ just for this purpose. With the right marketing automation tool, you can set up email sequences targeted to shoppers who abandoned their carts on your site. Sometimes, people need ideas to get them started. Shoppers often use gift guides, curated by influencers or retailers, to inspire their holiday shopping list.
Getting your products into those gift guides will keep you top of mind with holiday shoppers. Content like gifting guides or holiday-shopping guides are especially popular during the holidays. Leverage these to reach your audience and give them what they want. To increase conversions, create a sense of urgency in your Black Friday ads with temporary sales and shopping codes. While not specifically for Black Friday, BigCommerce merchant Pink Lily did a great job of inspiring action with their time-bound offer for a shipping upgrade.
This will give you the chance to monitor site performance and gather new insights. If you already have these analytics tools, look back at data from the previous year. Have you tweaked your site based on those insights into how your holiday traffic behaves? Which of your products were most popular?
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